Yum! to sponsor Kentucky Derby

For the locals, this sponsorship deal may make sense with the Louisville connection, but does this make sense for anyone else? I'd say no. Mediocre, low-brow fast food restaurants and the pomp and circumstance of the Derby don't seem to be a congruous fit. Additionally, do you really want to be reminded of horses when you think of Taco Bell? Try our horsemeat, mint julep Gordito -- Yo quiero Giacomo.

I think it's a false start for the organizers.