Last night I was at a MIMA
event regarding branding in the “age of participation.” Interesting presentation by Rachel Marret of MRM Worldwide. Rachel talked about
Mark Burnett (Survivor producer) saying that “9 – 5 is the new prime time” as more and more people use computers at work to update Facebook, go to spoiler sites, etc. Someone in the crowd (oh, the wisdom of crowds), referred to this phenomenon as
social not-working. Good stuff.