Rough notes. After working with a friend and co-worker on improving the way in which one can deliver the right solution for their clients, we've tentatively landed on these six variables, which may be seen as lenses or filters:
1. General Segmentation (demo-, socio-, psycho-, and symbograhpic)
2. Business Analysis (ROI, CBA, Analytics)
3. Funnel Standing (aware, reach, engage, connect, convert)
4. Experience (Ux, IxD)
5. Brand Strategy (Diffusion of Innovation and Consciousness (creation, raising, sustaining, decline, terminus)
6. Macro Economic trends (knowing the law-like drivers and the general and specific changes in the environment.
More later.