I've been a big fan of the CPB work for Burger King. I think they've hit another homerun with "The Whopperettes." Great extension from TV to Web. It's unique, it supports the campaign, gets you involved in a Broadway production of Whopper (I wonder if they're in talks with Andrew Lloyd Webber or Joe Mantello) -- helping you make it your way and recalling the nostalgia of "have it your way" and yet they balance that with novelty, so campaign remains fresh too. The King/NFL spots also did a great job of balancing novelty and redundancy -- the old NFL films music (you could almost hear John Facenda's voice), famous football play, and then BAM!!! It's the King via CGI making the big play.
Kudos CPB and BK.
http://www.whopperettes.com
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