Rough notes. After working with a friend and co-worker on improving the way in which one can deliver the right solution for their clients, we've tentatively landed on these six variables, which may be seen as lenses or filters:
1. General Segmentation (demo-, socio-, psycho-, and symbograhpic)
2. Business Analysis (ROI, CBA, Analytics)
3. Funnel Standing (aware, reach, engage, connect, convert)
4. Experience (Ux, IxD)
5. Brand Strategy (Diffusion of Innovation and Consciousness (creation, raising, sustaining, decline, terminus)
6. Macro Economic trends (knowing the law-like drivers and the general and specific changes in the environment.
More later.
Experience, education, technology, brands and strategy. Be more than a commodity. Own Your Identity™
11 May 2010
02 February 2010
Greetings - Blog Update
Greetings. The posts on "Notes from the Field" have slowed to a trickle. Blogging will pick up again. I know, I know, not the best way to keep or cultivate an audience. However, more regular blogging from yours truly will appear on the Stamats blog. My first post regarding the need to optimize your marketing mix will be there next week. You can read more from industry thought leaders at http://blog.stamats.com/ .
Best,
Matt
Best,
Matt
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