Functional Stupidity...or why DERP works

CNN Money recently published a post regarding "the benefits of being stupid at work." The article highlights the work of Alvesson and Spicer (Journal of Management Studies, November 2012) as they introduce a "Stupidity-Based Theory of Organizations."   The researchers put forward the idea of "functional stupidity" in the organization.  Looking at their argument through the lenses of cultural communication, power, identity, and structuration, we can easily see why we have functionally stupid organizations.  Within those, functionally stupid individuals tend to do well and are promoted.  In other words DERP!

Three Laws of UX

In a recent TEDx talk, Apala Lahiri Chavan from Human Factors International, lays out three laws for UX. It's an engaging and worthwhile talk.

When exploring the first law regarding the user's right to dignity, she implores UX  to go beyond demographic and psychographic elements and discusses the need to understand the values of the user.  I think cultural anthropologists and communication researchers would agree.  There is value in understanding where the user, as an individual, and as a member of community derives value.  Symobographic research is one way to get at the elements of meaning, motive, emotion, and identity to give deeper insights to help with brand and UX work.

You can see the Apala's entire talk on YouTube - http://youtu.be/MiwjplU6kAc .

Welcome to the Iowa City Readers: Constituent Lifecycle Revisited

I realize that we may have an increase in readership to this blog from readers in the Iowa City/Cedar Rapids area. To that end, I will repost some more in-depth entries that will apply to specific marketing and communication roles. As a start, please take a look at this post regarding student life cycles, constituent relationships and the symbolic identities associated with higher education institutions.

Election Follow Up

So, long time no posts. The election was nuts for a political communication junkie. On top of that, I took a new job, as an online channel manger for Best Buy. It’s been a fascinating ride so far. Now here’s my quick recap of the election from a brand and symbolic identity perspective. My analysis is not meant to explain all facets of the election or the psyche of the electorate, or talk about spending, I just want to highlight some things that interested me and helps explain why Obama won.

Obama had a better use of technology and connected more with young and first-time voters. C’mon he even had an iPhone app that could provide localized news. Obama seemed more presidential, as he remained calm. While his election is historic and he ran a great campaign (even the conservative CNN talking heads agreed – the only big mistake was the “clinging to guns and religion” statement). However, I feel that McCain’s team did a lot to beat themselves by not grounding their symbolic vision. As I outline these items, they are not on my ethics, but rather based on where brand promises are broken.

*McCain’s “maverick” status would have worked to separate himself if he didn’t vote with Bush 90% of the time.

*McCain’s choice of Palin was a high-risk choice. At the end of the day, may have hurt him more than helped (which is out of the norm for a VP choice).

*Joe The Plumber – was not really a plumber, was not trying to buy a business, and could not afford a shopping spree the likes of the Palins.

*The key issue moved from Iraq to the economy in late summer. McCain looked erratic and indecisive (yet wanted to be the one with experience to lead). He wasn’t sure if he would be at the first debate, if he would be on Letterman, etc. At the end of the day, he votes for the bailout (like Obama). So there was no unique differentiator on the vote, and how he got there did not instill confidence as a leader or a maverick. I had a conversation with conservative friend of mine who felt that McCain could have won if he made only two different choices: Pawlenty for VP and voted against the $700B bailout.

*Economy part II: Warren Buffet endorsed Obama. Among most voters, Buffet has recognition of being a smart investor. The Obama endorsement is hard to overcome for McCain. Obama’s weakness on foreign policy and experience led to the choice of Biden. McCain’s admission of not being strong on economics led him to the choice of Palin. It’s hard to say that the nearly “socialized” economy of AK would translate to a strength on the National or International level.

The takeaways: Don’t break brand promises. When trying to ground a brand identity, make sure that are reality links to can make the symbolic tangible. You can’t be all things to all people. The here-and-now changes the landscape. If the economy wasn’t the chief here-and-now issue, McCain’s weakness on economic issues may not have mattered.

Politics brings out incongruity and some of it is laughable, but too much of it and a vision can not be grounded or reach critical mass.

The Politics of Incongruity

With the DNC starting, we are clearly in the thick of campaign season, and with it an assault on our symbolic reality. Campaign managers will serve as symbolic pyromaniacs for the next ten weeks -- throwing their matches of ideas to see what catches and spreads like wildfire among the populous. With these efforts, we're going to see a lot of political and symbolic incongruity. A broad example is Biden's about face from the primary season to now partnering with Obama; or McCain running against Bush's agenda and now trying to legitimize himself among conservatives by supporting the Bush agenda. As a bit of a cynic, I'm used to these, but do find them funny.

What's harder for me to take is when an individual chooses to sum up their beliefs in bumper stickers (arguably the symbolic cue of the fantasy themes and dramas that comprise that person's symbolic reality). In the case of one of my neighbors, s/he has two bumper stickers on their car. The first says "Got Experience?" -- that was the pro-Hillary, anti-Obama drama. Fair enough. But then the next bumper sticker is Al Franken for Senate. For those not familiar with the MN Senate race, satarist Al Franken has no experience as an elected official. It's hard to take your bumper stickers seriously when they demonstrate a lack of political consistency or the good sense to remove one when that drama has died.

Minnesota's Sesquicentennial

This week the State of Minnesota is celebrating its Sesquicentennial. I think it’s another great example of how we live in a symbolic reality with competing converging and diverging interpretations of symbolic fact. The material facts are pretty simple with this one, the State of Minnesota (as it was charted and brought into the United States) is marking its 150th anniversary. The symbolic facts can generate a little more positive or negative energy depending on your vantage point. Also the symbolic facts are those that are up to the audience member and convey emotion, identity, meaning, and motive for action. As this article by Kara McGuire in the Star Tribune points out, the history and its meaning are quite different for Native Americans than it is for the descendents of European settlers and immigrants. For Native American tribe members, the emotion is much different than that of the proud politician. The motive for action is clearly different as well – rather than music and banners, one might want a somber reminder of the deaths of their forefathers.

In another article/editorial from the same paper, we have another perspective on the celebration – more specifically why the celebration can’t be too loud and that loud noise could break some buildings. Given the bridge collapse last August, the State doesn’t need to remind its citizens of how tax dollars have or have not been spent and how that spending has protected, or not protected us.

So, one basic element, a 150 year anniversary, can be seen as a celebration, a dark reminder, or a potential hazard. There are many more items that come to mind for people who have lived here for generations and for those of us “outsiders” who were born elsewhere. The way these symbolic facts generate emotion and identity can bring constituents together or drive them apart. A skilled communicator can help position the positive elements of the state’s rich history and not have their story derailed by competing interpretations.