Quote to ponder part 1:
Symbolic Convergence Theory explains the creation of a community consciousness in the past and anticipates them in the future... How a particular group approaches and shares a particular story or event will be replicated when a similar story comes into the group consciousness at a later date. The theory accounts for the building of cultures in organizations, tribes, families, communities, geographical areas, and so on, both in the past and in the present.
- Ernest Bormann
Quote to ponder part 2:
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
-Marshall McLuhan