If they were smart...

Great post on Church of the Customer regarding CEOs travelling to DC with their hands-out for a handout.

If they were very smart, the CEOs would drive unreleased, next-generation
cars that get 100 MPG. They'd stop in a half-dozen towns along the way and
invite a newspaper editorial board writer to ride shotgun for a dozen miles.
They'd update their status on Twitter. They'd write a few posts for the company
blog. They'd shoot video on a Flip camera and talk about how they screwed up at
their first appearance, how they're selling their
fleet of corporate jets, and their plans for the future. If they behave like
real people instead of CEO machines, they might arrive in D.C. backed by some
pretty good word of mouth.

MIMA Blogger discusses the Obama Approach to interactive marketing

Interesting post from the folks at MIMA:

Obama’s seamless integration of so many interactive tools makes his approach look simple and easy. For the most part, it is. Consensus among writers from Fortune Magazine, CNN.com, Fast Company and more is that what made it work was Obama’s clear sense of knowing what his key messages and strategy would be from the beginning.

In an election-night interview with “60 Minutes,” Obama’s staff said that they knew from day one what their messages and strategy would be. They stuck to it and never wavered.

As my EVC counterparts have long said -- no random acts of marketing. Make sure your tactics are tied to your strategy and desired outcomes.