There's an interesting post and discussion at Fast Company regarding Craig's List. http://blog.fastcompany.com/archives/cat_publishing_broadcasting.html
Remember "new" media is not just replacing the "old," it changes the way we communicate. The laws of communication don't change, but the rules of context do. This applies to almost all technology, if you don't understand the process, technology can help you automate your screw-ups.
What do you want to accomplish? How does your media approach (tools and process) work towards that end?
1 comment:
That's a great little article. Something similar was voiced by a media guru on MPR this morning apropos of the uncertainty with the Pioneer Press: he works with newspapers to diversify their media (adding web content, video, and audio to their traditional printed text) and generate "convergence," but he was very thoughtful and careful to say that, no, all media shouldn't try to be all things to all people. Finding fits is important, and that's what I think craigslist is doing. If the papers can't keep their ads going, well, find another revenue stream.
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