Obama’s seamless integration of so many interactive tools makes his approach look simple and easy. For the most part, it is. Consensus among writers from Fortune Magazine, CNN.com, Fast Company and more is that what made it work was Obama’s clear sense of knowing what his key messages and strategy would be from the beginning.
In an election-night interview with “60 Minutes,” Obama’s staff said that they knew from day one what their messages and strategy would be. They stuck to it and never wavered.
As my EVC counterparts have long said -- no random acts of marketing. Make sure your tactics are tied to your strategy and desired outcomes.
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