If they were smart...

Great post on Church of the Customer regarding CEOs travelling to DC with their hands-out for a handout.

If they were very smart, the CEOs would drive unreleased, next-generation
cars that get 100 MPG. They'd stop in a half-dozen towns along the way and
invite a newspaper editorial board writer to ride shotgun for a dozen miles.
They'd update their status on Twitter. They'd write a few posts for the company
blog. They'd shoot video on a Flip camera and talk about how they screwed up at
their first appearance, how they're selling their
fleet of corporate jets, and their plans for the future. If they behave like
real people instead of CEO machines, they might arrive in D.C. backed by some
pretty good word of mouth.