Honorary Agent Rett sent this opinion piece from the New York Times.
As Rett points out, the article about the campaign isn't so interesting (as a viral campaign it seems to be succeeding), it's more fun to see how angry the professor gets at bending over for a set of Nissan Altima keys.
For those that don't want to leap, the joke is that the new Altima's personal driver recognition program does not require keys. It does not require one to give up on society. More about the campaign and promotion here.
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