Thanks to Field Agent Jason for this very interesting promotion from Nine Inch Nails. The campaign is a bit esoteric…or a whole lotta of esoteric. Read the Rolling Stone article and then look at some of the comments from music and marketing folks. What I like about the promotion is that it seems to combine an element of gaming and like good web applications or sites, it makes the user feel like they are making progress. In the end commitment is escalated to such a point that one will have to buy (or illegally rip) the album. Additionally, it seems to be "brand-right" in that the campaign is not all things to all people, but rather does a lot to shield the committed and bring in a certain segment.
Cool and weird.
No comments:
Post a Comment