Rebounding Brands

I received this link from my Fast Company email update. I’m interested in brands. Rebounding brands, even more interesting. But then the “be sure to drink your Ovaltine” moment. Loading, loading… C’mon, who put this schlocky thing together? After it loads, I’m told that Ford and Firestone are on the rebound after the SUV rollovers and the finger-pointing (scapegoating, rather than accountability) that dominated the media a few years back. Ford is hemorrhaging, losing billions. That’s not really a brand on the rebound is it? As my uncle says, even a dead squirrel can bounce.