Design Issues and Problematic Polls

It’s primary day in a few states, including Minnesota. Seth Godin highlights the problem with ballot designs in New York.

While most readers of this blog are two to three standard deviations above the mean, where the tail is so thin it’s nearly transparent, not all voters are able to track the meaning and impact of their ballot. The design on ballots is like reverse on a car, you don’t use it that often, but when you need you really need it.