Wize.Com: The wisdom of algorithms and aggregated reviews

Wize, a new product review site, released its beta today. The site is a service centred around their Wize Rank™, which is based upon the theses from The Wisdom of Crowds and The Pardox of Choice. Check it out.

From the Wize.Com beta site:

Wize Rank™
Wize Rank is an objective measure of collective wisdom from hundreds of thousands of reviews from thousands of sites across the internet.

We are constantly compiling review data, using our proprietary algorithm to objectively rate products from zero to 100. Because we believe in the value of collective wisdom, a product needs at least five reviews to receive a Wize Rank. As more reviews are added, the Wize Rank becomes more accurate. Vastly simplified, our formula looks like this:

Expert Reviews + User Reviews + Buzz = Wize Rank
Wize Rank does not play favorites - manufacturers and advertisers can't buy a higher rating. The only thing that can improve a Wize Rank is more positive data collected from independent sources.

Is the top ranked product always the best for you? No. Although the top 5 ranked products are generally great, you may find a lower-ranked product that's right for you. Reading what reviewers are saying can help you understand more specific information about a product, and can help you make the right purchasing decision.
Our goal is to help you quickly find the products that are right for you. We think the best way to do that is to highlight the top performers in each category, and to allow you to dig into the detail.