More about What Sticks from AdAge. This interview further explores how billions of dollars are lost on poorly researched campaigns.
Perhaps the dollars spent, and lost, on “I know it in my gut” is making you queasy.
Looking for a pragmatic way to conduct meaningful research to discern meaning, motive, motivation and identity among our your core audience segments? Contact Sanctioning Agent to explore which services can help you own your identity.
No comments:
Post a Comment