Ram Rash?
This seems to be the flip side of the Dr Z campaign in Europe, as Daimler-Chrysler starts to come together as a unified company. Is Ram Rash contagious? What's the viral capability? Ram Rash was first identified by honorary field agent Jason.
Is Dr. Z too Euro for America? Is Dodge too American for Europe?
UPDATE: JULY 31 From AdAge
It seems as though a basic step in uncertainty reduction was missed, as seven of 10 potential consumers surveyed didn't know that Dr. Z is a real person, let alone the CEO. Ouch. $221mm has been spent on the campaign so far.
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