Malcolm W. Arnold is ready for assignment. Malcolm was born February 18. Mom and baby are doing fine.24 February 2009
Sanctioning Agent Welcomes Newest Field Agent
Malcolm W. Arnold is ready for assignment. Malcolm was born February 18. Mom and baby are doing fine.30 January 2009
27 January 2009
Recent Social Network Demographic Data
Today's eMarketer update has recent demographics regarding social networks. It aligns with Pew's research, released this month, which shows rapid adoption of social networks among adults.
Take Aways: eMarketer has great updates, and Pew is a great resource for research regarding internet impact in the U.S.
Take Aways: eMarketer has great updates, and Pew is a great resource for research regarding internet impact in the U.S.
26 January 2009
MIMA Reminder
A reminder about next month's MIMA event - Inbox Insanity: The Future of Email Marketing. This looks great. As noted in the tease for it at this month's event, what constitutes an inbox these days? With the onslaught of social media applications we can message in so many ways. What's your inbox?
By the way, this is a morning event. I wonder how different the attendance and attendees will be from the evening events. I hope to be there unless Agent Infant arrives early.
Event Details
By the way, this is a morning event. I wonder how different the attendance and attendees will be from the evening events. I hope to be there unless Agent Infant arrives early.
Event Details
| when: | Wednesday, February 18, 2009 7:30 am Registration and Continental Breakfast 8 am Presentation 9 am Networking |
| where: | The Depot 225 Third Ave. S. Minneapolis, MN 55401 |
21 January 2009
Digital Reputation Management Event
Tonight was another great educational event put on by the fine folks at MIMA. One of the things I'll miss about moving out of the Twin Cities will be access to these events. The topic of the evening was Digital Reputation Management. The discussion reminds me that the principles and theories of good communication and constituent relations haven't changed because of the internet or Web 2.0, as much as they have been accelerated. Great conversation with Ward about this topic as well. Anyway, if you're not doing so already here are three tools you can use immediately to try and "listen" to what people are saying about your business:
1. Spy - http://spy.appspot.com/
2. Google Alerts - http://www.google.com/alerts
3. Twitter Search - http://search.twitter.com/
Other advice from the panel included embracing transparency, being honest and human...and not creepy. That's pretty good advice regardless of setting.
1. Spy - http://spy.appspot.com/
2. Google Alerts - http://www.google.com/alerts
3. Twitter Search - http://search.twitter.com/
Other advice from the panel included embracing transparency, being honest and human...and not creepy. That's pretty good advice regardless of setting.
20 January 2009
19 January 2009
Welcome to the Iowa City Readers: Constituent Lifecycle Revisited
I realize that we may have an increase in readership to this blog from readers in the Iowa City/Cedar Rapids area. To that end, I will repost some more in-depth entries that will apply to specific marketing and communication roles. As a start, please take a look at this post regarding student life cycles, constituent relationships and the symbolic identities associated with higher education institutions.
07 January 2009
The Here & Now in Advertising
Brands and symbolic identities need to continue to ground themselves through changing times. Their ability to do so, without violating dominant here and now issues, are critical to sustaining or growing the life of a message. Two commercials of late have done a great job in doing this. Allstate acknowledging the recession (perhaps the most dominant here and now issue we're facing). Allstate reinforces their genesis story and the length of time they've been around and that they continue to provide "good hands" for their customers.
Hyundai's latest campaign is more impressive. They say that "we're all in it together." To back this up, they now tie future ownership of one of their vehicles to your employment status. One's fear of losing their job seems to be the greatest barrier preventing the purchase of large ticket items. Hyundai significantly reduces the risk. Additionally, they remind consumers that they have previously worked to reduced risk when they were the first to provide factory power train warranties for 100,000 miles/10 years.
With both companies, their genesis story and/or history align with ways to help consumers through the here and now, which, I think, should continue to build brand equity.
Hyundai's latest campaign is more impressive. They say that "we're all in it together." To back this up, they now tie future ownership of one of their vehicles to your employment status. One's fear of losing their job seems to be the greatest barrier preventing the purchase of large ticket items. Hyundai significantly reduces the risk. Additionally, they remind consumers that they have previously worked to reduced risk when they were the first to provide factory power train warranties for 100,000 miles/10 years.
With both companies, their genesis story and/or history align with ways to help consumers through the here and now, which, I think, should continue to build brand equity.
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