Tonight was another great educational event put on by the fine folks at MIMA. One of the things I'll miss about moving out of the Twin Cities will be access to these events. The topic of the evening was Digital Reputation Management. The discussion reminds me that the principles and theories of good communication and constituent relations haven't changed because of the internet or Web 2.0, as much as they have been accelerated. Great conversation with Ward about this topic as well. Anyway, if you're not doing so already here are three tools you can use immediately to try and "listen" to what people are saying about your business:
1. Spy - http://spy.appspot.com/
2. Google Alerts - http://www.google.com/alerts
3. Twitter Search - http://search.twitter.com/
Other advice from the panel included embracing transparency, being honest and human...and not creepy. That's pretty good advice regardless of setting.
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