Interesting, engaging, and thought provoking promotion for a book. Social media is gaining lots of attention, at the end of the day it's still humans participating in human systems. Technology is enabling more conversations, not necessarily better ones. However, as marketers it's a chance to "fish where the fish are."
Technology is not the drive, it's the enabler. Know what type of interactions and experiences, the types of conversations, you want to enable.
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