On Seth's blog, there's a link to an interesting brand application. The app serves up one iconic logo at a time. Your job is to type a one word description. I'd love to see the data they're getting on these brands.
As Seth point's out, "It's a simple game where you pick one-word associations to go with major brands. The result pages are actually pretty inane, but the magical way each and every one of these brands compels you to think is fascinating."
That magic is the power of a symbolic cue. In this case, it's in visual form, but look at how that one "short-hand" element can denote and conjure up meaning, motive, identity, and emotion. Those cues can represent themes that chain out positively or negatively...or not at all. If you've never seen one of the logos, you may have no connection to it and it doesn't chain out.
Takeaways: We live in a symbolically created reality and we our symbolic reality "retribalizes" us in ways that transcend geography (the old tribalizer).
No comments:
Post a Comment