From eMarketer & Universal McCann. Look at the global growth of podcasting (specifically, and social media generally). Now, compare that to the trend lines for appointment television and newspaper subscriptions. To paraphrase McLuhan, we are seeing a retribalization of society driven by electronic media...as the long-tail continues to stretch.24 April 2008
Podcasting Continues to Grow
From eMarketer & Universal McCann. Look at the global growth of podcasting (specifically, and social media generally). Now, compare that to the trend lines for appointment television and newspaper subscriptions. To paraphrase McLuhan, we are seeing a retribalization of society driven by electronic media...as the long-tail continues to stretch.
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