Social Not-Working

Last night I was at a MIMA event regarding branding in the “age of participation.” Interesting presentation by Rachel Marret of MRM Worldwide. Rachel talked about Mark Burnett (Survivor producer) saying that “9 – 5 is the new prime time” as more and more people use computers at work to update Facebook, go to spoiler sites, etc. Someone in the crowd (oh, the wisdom of crowds), referred to this phenomenon as social not-working. Good stuff.