Greetings. It’s been a while since the last “Notes from the Field” post. No excuses worth posting – just wanted to acknowledge the fact.
Earlier in the month I was at a First Tuesday luncheon at the Carlson School. Lynn Casey, CEO of PSB, was the speaker. In the name of disclosure, I'm also working with some PSB employees on a web redevelopment effort for a client. Lynn spoke about how internet-enabled technology is (re-)defining PR. It was a good talk. I’m paraphrasing here, but the speed of the Internet is further forcing authenticity -- if one is going to ground and maintain a unique symbolic identity, they have to be authentic. The Internet, and consumer generated content, are Toto (the dog, not the band) to the digital image curtain.
A couple of take-aways:
1) Gen Xrs & Echo Boomers are now spending more time on the internet than watching TV. Does your marketing spend and/or understanding of media match this?
2) Be authentic if you want to protect your brand/symbolic ID.
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