McDonald's latest commercial campaign has me a bit perplexed. It's the one with the man, a loner, who loves his chicken sandwiches so much he starts turning into a chicken. The defensive ad person may say "hey it's memorable and you're talking about it." True, but that doesn't translate into sales or excite desire for the object. When I see a chicken-man freak eating a chicken sandwich, I'm less inclined to stop in and get some of that cock-a-doodle.
Avian flu, I'm lovin' it.
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