I think it was a healthy reaction from a PR perspective. I think the person that put the video together really understood both brand images. Also, inside jokes are an important part of symbolic identity. Also, taking your work seriously, but not taking yourself too seriously is a plus. I still have a feeling that a few MS staffers that might have been the subject of an "organizational announcement."
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That's great! What do you think, as a brand consultant, about the company's reaction to the leak? (My thoughts are here.)
I think it was a healthy reaction from a PR perspective. I think the person that put the video together really understood both brand images. Also, inside jokes are an important part of symbolic identity. Also, taking your work seriously, but not taking yourself too seriously is a plus. I still have a feeling that a few MS staffers that might have been the subject of an "organizational announcement."
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